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MGMT 2863/ Finding Company Information

Module 1: Define SWOT Analysis

This module will introduce you to a SWOT analysis and the tools needed to create one..

Begin by watching this brief video and reading a brief article defining what a SWOT Analysis is.  Then complete the Reflections Worksheet for Module 1.  You will use this information in Module 2.

Note: While these assignments will not be graded, the worksheets provide a helpful framework for understanding SWOT. They can be saved for help with future assignments.