Business Basics

This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.

This book will help you start and run a successful business.

A basic and readable guide to the subject of economics.

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks.